Frans Holmgren

Frans Holmgren

Technical Leader & Builder

About Me

I'm a technical leader with 9+ years of experience helping enterprise companies modernize the way they think about data, analytics, and technology. I work at the intersection of complex engineering and real business outcomes, translating what's possible in the cloud into what actually moves the needle for clients.

I currently lead end-to-end sales cycles with major global publishers. I've built AI-powered automation tools using Anthropic's Claude API, developed cloud architectures on AWS, and served as a strategic bridge between customers, sales engineers, and product teams.

My background is rooted in software engineering, I started as a developer writing Python, JavaScript, and Ruby, and that foundation shapes how I engage with clients today: I prototype proofs-of-concept and architect solutions before anyone signs a contract. I believe the best sales process is one where the customer feels understood before they're sold to.

Originally from LuleƄ, Sweden. Now based in New York City.

Technologies & platforms

AWS (Bedrock, Lambda, S3, Athena) Google Ad Manager 360 Magnite Freewheel Prebid Python JavaScript Java Anthropic Claude API SSP / DSP ecosystems